Sometimes the market doesn't get a choice. I remember when we went to see Bloodrayne; I still remember parts (such as the absurdly short "sex" scene) being hilarious in a MST3K sort of way. But our "votes" (tickets) never counted because of the way the theater we went to was operated. On the dates Bloodrayne was showing so was Broke Back Mountain, so for whatever reason (lower royalties/personal preference of ticket stand operators/ etc.) the ticket sellers only gave out BBM tickets reguardless of what was requested. The ushers were familiar with the situation so there was no problem actually going to the movie we intended to see, but I've always felt bad that the royalties were mis allocated. We've switched to buying tickets from those computer terminals to avoid such problems in the future.