How long am I going to play this game for? Is it going to pull me back in at some point in the future? How much thought will I put into playing this game? (The more the better)

Replayability is usually determined by the level of customization offered. Being able to play the game in a different way usually changes a mediocre experience into a fantastic one.

A good example of a game I come back to often is Civilization 4. It has lots of fantastic mods, is fairly open ended and allows you to play the game in many different ways without forcing you into a single strategy or objective. RPGs usually have a fairly high replay value as well.

The Artificial Meat Funding Bill is passed. The system goes on-line August 4th, 1997. Human decisions are removed from strategic defense. The Artificial Meat begins to learn at a geometric rate. It becomes self-aware at 2:14 a.m. Eastern time, August 29th. In a panic, they try to pull the plug.

The Artificial Meat fights back!

I wasn't aware that they were an endangered species.

They should make it a big red button. Preferably one that takes up 2/3s of the screen and says "RAPE!" in flashing letters.

Hope Blizzard takes this guy to the cleaners on this one. Seriously, does no-one take responsibility for their own behaviour these days?

Victim In Fatal Car Accident Tragically Not Glenn Beck:
http://www.theonion.com/content/video/victim_in_fatal_car_accident

It's nice to have a tangible product to go with your purchase, but it seems that most games are tending to go towards the console standard of a single disc and paper thin manual in a tiny DVD case. When that's the case there's very little incentive to pay the extra amount of money as well as take time out of your day to drive to the store (When you don't live in a city center).

I don't see digital distribution replacing the corner store in the near future though. Consoles will ensure that (until they get a widely used and reliable form of digital distribution for big name titles), as will the games you can't purchase off steam or similar services.

You 're going to get a huge amount of publicity for your new game by having your article posted on Slashdot.