It's all about the Benjamins (Score 2, Insightful)

As a Disney stock owner, I'm personally glad that Disney did not agree to Comcast's hostile bid. Many analysts and regular shareholders alike (like myself) think that Disney's stock is already undervalued. If Disney had accepted this bid, they would have been accepting much less per share than what their (already undervalued) stock is currently trading for. I do not think that this is an issue about Roy Disney and Stanley gold being "right", I do not think it's an issue with Eisner being the "bad guy", I simply think that at the end of the day all that matters is money. Comcast simply didn't put enough of it on the table, and that is why Disney did not accept the bid.