Identity? (Score 2, Funny)

The thing that I don't understand is how existing companies can be expected to migrate to the new TLD's. When you've spent thousands of $$'s on creating an identity using .com, who's going to want to change it? Not many...

One of the bigger problems as I see it is companies being forced to buy their .biz equivalent, to stop others from having it. If I have a legitimate business at www.chair.com, but don;t want to shell out for chair.biz, what's stopping my competitor from buying it? All my brand name recognition is going to be helping the competition. Screw that! I hate being forced to do something I don't want. And don;t get me started on .museum...