Submission + - Microsoft Copilot is now injecting ads into pull requests on GitHub, GitLab (neowin.net)
A quick cursory search of that phrase on GitHub reveals this is not an isolated incident. The exact same promotional text appears in over 11,000 different pull requests across thousands of repos on GitHub. Even merge requests on GitLab are not safe from the injection.
At first, you might think the ads are coming from Raycasts Copilot extension, which lets you start and track Copilot coding agent tasks, kick off Copilot jobs, monitor progress, and manage pull requests from within the Raycast launcher using prompts. But the ads appear to be tied to Microsofts Copilot coding agent tips rather than Raycast itself. Neowin adds:
If you look at the raw markdown of the affected pull requests, there is a hidden HTML comment, START COPILOT CODING AGENT TIPS, placed just before the ad tip. This suggests Microsoft is using the comment to insert a tip that points back to its own developer ecosystem or partner integrations.
There is a growing push for monetization in generative AI, as labs and platforms try to cover the massive costs of inference computing.
With an over $400 billion gap between the money invested in AI data centers and the actual revenue these products generate, Silicon Valley slowly returned to the tested and trusted playbook: advertising.
Ads on generative AI platforms are already proving lucrative. Just weeks after launching ads for Free and Go tier users, OpenAI says its ChatGPT ad business hit a $100 million annualized run rate. The company now plans to expand the ads to Canada, Australia, and New Zealand and roll out a self-serve ad platform for businesses.