After dealing with a couple cars built in the last 10 years, it doesn't really matter if the original owners want to keep them longer - they won't last. Why? One word, plastics. I've a 10 year old Beetle that is falling apart because the plastics are failing. I was shocked that they used plastic for the impeller for the water pump in the engine. When it failed and the engine overheated, it set off a series of other failures. Bravo VW on saving money using plastic at such a critical point. I do wonder if the 10 year car cycle will change because of the economy. I'll bet if you can put a 20 year life car out there at a decent price it would be quite popular.