I've had lego since i ward born, and it's the only toy i've never thrown away. (I've since passed it to my younger cousins,etc.. to continue the tradition)
Lego is more then a toy to many, it's the beginnings of a constructive childhood and planning.
A reply like this from Lego shows not only support, but their attitude towards their toys - That lego's not about making money, it's all about building, hacking and all that bricks !
I'm going out there to buy a mindstorm set ! (And telling my frens about it)