They made the Apple Watch because they wanted a watch. There is no problem that the watch solves. So, it's a solution looking for a problem.

The Beastmaster did this 35 years ago: http://m.imdb.com/title/tt0083...

This is exactly what panther expedited specializes with (no I don't work for them). The specialize in short-haul expedited local deliveries.

Most of your assertions are spot on. I do take a bit of exception with "They recommend the best routes for the drivers -> A large truck optimized version of Google maps could do this much better than any human" - especially for hazardous materials (like gas and oil). Not every truck can drive on every road and Google maps has no way to handle this (yet). That's why software like PC*MILER is quite popular. Trucking is one of the few industries where there is a good ol' boy network. "I like Joe, he's a good guy, let's give him the load because he's idle."