Why use Flash... (Score 1)

To start with, I am not a flash programmer... Now for the reason to use flash.... A number of projects that I have done in the past have had the benefit of having artists and Usability Experts working on them. When it comes to having the artists prototype their designs, they always use Flash/Shockwave/Director. The reason seems to be that it works the way that they think. We have used flash in a large project and found it wanting. We ended up combining it with custom code. The project was/is successful and the artists can change the UI without learning to program or finding the programmers to do the job.