I definitely have avoided promoting GIMP to friends and colleagues because of the stupid name. You could make it "GNU Image", "GNU Image Editor", "GNUPic", or dozens of other titles that don't bring to mind enfeebling disabilities or that disturbing scene from Pulp Fiction.

Why do we have to operate under the assumption that all the customers are criminals? Lots of things get sold without DRM (most music nowadays), and it doesn't put the companies out of business because MOST PEOPLE AREN'T THIEVES. The pirates are a minority, and they will get their loot one way or another, whether Netflix uses DRM or not.