I wonder if the sales losses are mounting? (Score 5, Interesting)

Let's assume for an instant that the story is correct.

It could be that Dell have started noticing that they're losing out on contracts because of the heat that their Intel based servers are kicking out. I know of several contracts (even in my limited circle of knowledge) where the Dell submision appeared to give the most bang-per-buck, but didn't get the contract when the cost of the extra air-con was included in the total cost of ownership.

Air-con is a non-negligible expense in any half-way serious machine room.