Why, then, is it that near every game comes out with an extensive modding platform if it is worth nothing to them? Your logic might make sense if you exclude the mountain of evidence that nullifies your whole point.
open, standards-compliant, H.264 video.
What about H.264 is Open? Nada.
Usage: fortune -P  -a [xsz] [Q: [file]] [rKe9] -v6[+] dataspec ... inputdir