I wonder if the Reuters article that has two anecdotal examples of Siri data being sold for targeting marketing is backed up by proof. That seems really, really bad to me and would cause me to rethinking paying a premium for Apple level "privacy."
Reuters
"Two plaintiffs said their mentions of Air Jordan sneakers and Olive Garden restaurants triggered ads for those products. Another said he got ads for a brand name surgical treatment after discussing it, he thought privately, with his doctor."
This part from the Guardian article where a contractor said the below also seems bad.
Guardian
"As well as the discomfort they felt listening to such private information, the contractor said they were motivated to go public about their job because of their fears that such information could be misused. “There’s not much vetting of who works there, and the amount of data that we’re free to look through seems quite broad. It wouldn’t be difficult to identify the person that you’re listening to, especially with accidental triggers – addresses, names and so on."
My expectation, again paying a premium for Apple level "privacy" is that there is vetting and adequate controls to ensure that contractors or employees can't listen to my private conversations and identify who I am. This seems like an easily exploitable vector to ease drop on all types of people - important and common.
I realize any device that connects online or data that gets uploaded to the cloud has a less than zero chance of being used to market or exploit me, but I was hoping Apple was different. I already employ a lot of tools to keep my data private which causes all level of problems communicating with others and conducting business online.
It feel like an increasingly unwinnable battle to use technology for convenience and efficiency while also maintaining a reasonable amount of privacy. That off grid cabin in the woods is looking ever more appealing. Grrrr.