Comment Re:MTV (Score 0) 233
What happenned to the 24/7 music video channel?
people stopped watching it.
Advertisers realized that appointment TV has a better reach than short form. The problem with short form is that people tune in then change the channel when the ads come on, where as people watching a long show tend to stay there through the ads. It is much easier to guarantee a certain number of eyeballs at 10pm each Wed when they know the Real World kids might take their clothes off then when they might get a random Ludacris video.
see also: CNN Headline News Channel
