the flip side (Score 1)

i-opener, as a corporation has done the only thing that they can to save their profit margin. for the time being. i think that there are many options available to them, most of which have already been outlined above. however, here's some of my thoughts; i-opener is obviously taking a cost loss by selling these units for $100. they are certainly planning on making their money on the service. we all know that. therefore, just about the only way that they can resume selling the i-opener as what it once was, they are going to have to raise the price. the most important fact to realize here though is that they could once again screw themselves over by setting the price too high and losing sales. what needs to happen is they need to come up with a sale price that just slightly exceeds their cost per unit. although profits would be low on an each unit scale, they would still make more money in the long run, because so many more people would buy their product. they could even add the hard drive, cable, keyboard and mouse to a "accessories" line, and make even more money off us lazy people. just my two cents!