... because they don't have a catchy portmanteau.
Now if only it didn't suck.
I wish someone - even Microsoft - would come up with a decent alternative to Google. Being a monopoly is making them more and more corrupt, and by being the gatekeeper, they now own too much of the internet.
Try duckduckgo.com. It's pretty good
Dynamically binding, you realize the magic. Statically binding, you see only the hierarchy.