In the US of A, commercials are the solution for everything. You don't see a problem with this at all, do you?
No siree, I ain't no stinkin' pinko red commie!!
But it would have nothing to do with Lucasfilm or their new office.
Yet, somehow, there's no fine for discussing whatever the hell we want.
... for those of us that actually read books
... yet you're talking about e-readers.
The most important early product on the way to developing a good product is an imperfect version.