I've seen this before (Score 1)

I've rented a few DVDs that complain about the region-freeness of my programmable dvd player. A big silly graphic pops up with a map of the world, and shows you where you're allowed to watch the DVD. The quick fix is to simply select the region code for any particular disk.. I used to just set it to 'region free' and leave it, but this new technology will possibly add a few button presses to my viewing pleasure. The best thing you can do is simply "return" DVDs which "don't work in your player" - it'll get noticed.