I'm afraid you do not understand what industry you are in. You are a public utility. As a public utility consumers do not want you to "innovate". The Public, yes with a capital P synonymous with People in "We the People...", have a vested interest in you serving as a public utility and that means not "innovating". Innovation that is simply creative ways of charging people more money for less utility is not in the Public interest. What is good for T-Mobile is not necessarily good for the Public. Net Neutrality even in it's current watered down version was a huge step forward for consumers. No, it did not benefit T-Mobile, but it was one small step forward for the Public and your industry.