Ship Dates (Score 1)

The problem now a days with the product life cycle is ship dates. I have seen time and time again where something was shipped based on a date. This all comes from a product project cycle that is based on software that is shipped to customers. When you develope a service\product that is ran on the internet, developers need to have the mind set to "Develope to run, not to ship". This is was i preach everyday as an operations manager for a large online ecommerce site.