From the summary - "Stock-market playing rubes, who bought in when Blue Apron went public at $11 a share, have lost more than 80% on their investment -- and that represents a recovery. Shares were trading for $3.60 at the close on Wednesday, up from 2018 when Blue Apron was worth less than a dollar."

This is actually much worse than it appears based on the numbers. The $3.60 share price is after a reverse stock split converting 15 shares to 1 share. So, that $11 a share IPO price is really worth 24 cents today, not $3.60, when you factor in the reverse split.

One of my cards was reissued without raised digits on it about 3 years ago, so this plan might not work out so well for them. Also, I wonder how many of the 19 year-olds working there's minds just got blown by the swipe machine and now know why credit cards (used to) have raised digits.