Come on, a drivers rating system? who even looks for the Windows Logo testing? Fact is that people don't much think/care when they pick up a $15 webcam at wal-mart.

Any copy protection to be viable over the long term needs to be based not on media based protections, but on real cryptography.

Even if your game disk was encrypted, you still need to be able to guarantee that you, the original purchaser of the game, are the only one who can decrypt the disk, and I don't see how this can easily be done. Personaly, I've never seen a game disk that couldn't be copied one way or another, and I don't see an unbeatable copy-protection system coming along any time soon.