From what I understand (from a local news report) it appears to be over the fact that Woolworths is doing a blanket trademark of every type of trademark item with the new logo.

Now considering that some of the classes of trademarks in Aus are computers and electronics and mobile phones/communication devices; if Woolworths stuck that logo all over the front of a shiny new home brand/Woolworths MP3 player (which they're getting into), there's bound to be some idiot who buys the thing and expects it to work with his iTunes.

The fact that Wooloworths already sells rebranded sim cards and mobile phones this isn't that far a fetch. Granted, I don't see the problem, they're easily distinguishable, but even the smallest similarity and a few dumb customers and Apple has bad press.

It would be grand to be able to buy a low watt, small box gaming machine that doesn't require 6 fans to keep it cool.

However, with the way things are at the moment in the pc gamespace, I'd be pretty cautious expecting any decent performance, even with their Crysis and Bioshock demoes.

I do miss the days when games had 128 multiplayer maps, ran on cheap $200 video cards well and had more story rather than the shinies but I guess that's progress for you. *sigh*