Comment Re:Dumb (Score 1) 119
Most likely the Ad is a static image with a link. Users will be really annoyed if it is a video clip.
When the user selects pause, instead of the static frame, an Ad (static image with a link) may be displayed. When the user returns to start the show, he is going to notice the Ad, most likely they are going to ignore and continue the show. If the Ad is really interesting, the user may be able to click on the Ad and order something.