What's your backing for that assertion?
I ask this because I notice you've cited nothing backing up your claim, and it's quite a claim. And because people on /. make comparably grand assertions of people not caring about the Snowden revelations despite evidence to the contrary, and it's a good idea to back up one's statements from something substantial.
Glenn Greenwald, Edward Snowden, and Noam Chomsky addressed this at a recent talk on privacy and spent some time debunking the notion that the public doesn't care about privacy or that Snowden's revelations weren't a big deal.
The host says around 32m44s that after Snowden's revelations were published by international news "Pew Internet Life Research shows that people were modifying their behavior -- they were self-censoring, they were curtailing their own speech.". Around 38m the host questions the point directly asking "Do people in general care?" to which we get variations on the theme of "Yes" ranging from Snowden's point that whether people care "isn't really that material even if it is the case [because] rights don't exist for the majority; rights exist to protect the minority against the majority.". He then explains that he thinks increasingly people do care because they only recently learned of the threat to their privacy and then he explains that threat in plain language.
Greenwald, by this time in the discussion, had already debunked the notion that people who say they have no secrets and therefore don't care: He offered them his email address and told them to send him the credentials of every personal (as opposed to work) account they have including the sensitive ones (I interpreted this to mean an account on, say, a cheat-on-one's-spouse site). To date, he said, nobody's taken him up on his offer. Here he points out that contrary to the naysayers who dismissed the Snowden revelations as a flash-in-the-pan that would go away in a few days, these documents have been headline stories "not just in the United States but in dozens of countries in multiple continents around the world precisely because people were so angry and offended at the intrusion into their privacy including people who might have said in the past 'I don't really care'." (43m43s). He cites a "massive increase in the number of people around the world who are now using encryption to protect the privacy of their communications, to the number of people who put pressure on the US Government in both parties to enact legislation limiting these programs [the NSA spying programs] but maybe the best evidence of all of how much people care about privacy is the behavioral change in Silicon Valley companies. The biggest ones -- Yahoo, Facebook, Apple, and Google, and Microsoft -- when I first read the archive that Ed gave me, one of the things that struck me the most is what full-scale collaborators these companies were in the surveillance state that the NSA had created. They were not only complying [and a Snowden leaked document from the NSA showing "Dates When PRISM Collection Began For Each Provider"] [...] to the extent the law required but even went beyond that." including building backdoors into their non-free, user-subjugating, proprietary software. Greenwald concludes, "And the reason they were such full-scale collaborators is because nobody knew they were doing it completely in the dark, nobody knew they were doing it, and there was no cost." (45m18s). Once this became known these companies changed their behavior due to fear of being seen as the collaborators they have been for so long. They know the pressures of their customer base and that they are seen standing up to the FBI, being "seen as aides and abettors of ISIS", etc. People won't use these companies' products and services if they know their privacy won't be upheld.
Noam Chomsky reflected on this from a historical perspective saying that the answer was given centuries ago by Blaise Pascal, "The root of man's misfortunes is the lack of a room in which one can sit quiet and undisturbed." recognizing that this metaphor is substantively correct.