I have outages at least once or twice a year, where I lose my power, cell phone, land line, cable and of course Internet. Power I can get around with a generator, but the others not so much. I don't miss the cable TV, but no phone service of any kind is definitely a problem when it last more than a few hours.
I'd love a cheap plan that only let me subscribe when I needed it, no charges for a month I don't use the satellite, or at the very least a sub-$20 package that isn't fast or has a lot of data that I can at least use to get information off the Net with (send email, maybe Skype). If they really want to shake up the industry, they'd offer a super cheap package for folks like me.