I know when I took my Sony CD back to Best Buy because of the rootkit, the clerk told me that I breaking BestBuy's return policy of returning open product. While BestBuy were forgiving and allowed me to exchange the CD for a non Sony product I did feel like I had entered a new dimension.... The Service Clerk had not heard of the rootkit at the time. I agree there are 2 worlds.
However as a boomer my reality is that Sony have been on a slippery slope for awhile now. I strongly desired my first Walkman and Trinitron TV in the early 80's. I paid extra money for them. I shopped at the Sony Store.... But after purchasing products with proprietary memory sticks and discs, this year's rootkit was the last straw for me.
It may not be the breaking point for others, but I think there is a general trend. From a loyal fan, I now will avoid the Sony brand name. It took decades for this to happen, but I suspect the trend will continue and the mistrust of the brand name will grow. I don't see Sony changing anytime soon. I know what Sony does in the future will have less impact on me.