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Operating Systems

Nearly 1 In 4 People Abandon Mobile Apps After Only One Use (techcrunch.com) 141

An anonymous reader writes from a report via TechCrunch: According to a new study on mobile app usage, nearly one in four mobile users only use an app once. TechCrunch reports: "Based on data from analytics firm Localytics, and its user base of 37,000 applications, user retention has seen a slight increase year-over-year from 34 percent in 2015 to 38 percent in 2016. However, just because this figure has recovered a bit, that doesn't mean the numbers are good. Instead, what this indicates is that 62 percent of users will use an app less than 11 times. These days, 23 percent launch an app only once -- an improvement over last year, but only slightly. For comparison's sake, only 20 percent of users were abandoning apps in 2014. On iOS, user retention saw some slight improvements. The percentage of those only opening apps once fell to 24 percent from 26 percent last year, and those who return to apps 11 times or more grew to 36 percent from 32 percent in 2015. In particular, apps in the middle stage of their growth (between 15,000 and 50,000 monthly active users), saw the strongest lift with retention and abandonment, the report also noted. This is attributed to these apps' use of push notifications, in-app messages, email, and remarking. While push notifications have always been cited as a way to retain users, in-app messages also have a notable impact -- these messages improve users retention to 46 percent, the study found. 17 percent will only use app once if they see an in-app message, but those not using messages see 26 percent of users abandoning the app after one session.
Social Networks

Submission + - Adult Brains Wired to Go Ga-Ga Over Bab(i)es (discovery.com)

Cutie writes: The urge to cuddle and coo when presented with a baby turns out to be an innate response prompted, at least in part, by the structure of an infant's face, according to new research that actually shows how this baby love process works in adult brains. The finding could explain many behaviors, including why adults connect with babies, why most parents immediately gravitate to their kids and why many men appear to be attracted to women with baby-like features. All elicit an attraction and parental brain response beginning in the medial orbitofrontal cortex, which is at the front of the brain just over our eyeballs, the new study, published in this week's PLoS ONE, determined.
The Military

Submission + - Military Steps Up War on Blogs

An anonymous reader writes: The military's war on blogs continues. Now the Air Force is tightening restrictions on which blogs its troops can read. At least one senior Air Force official calls the squeeze so "utterly stupid, it makes me want to scream."
Education

Submission + - Correcting misperceptions about evolution (arstechnica.com) 2

Beagle writes: The science of evolution is often misunderstood by the public and a session at the recent AAAS meeting in Boston covered three frequently misapprehended topics in evolutionary history, the Cambrian explosion, origin of tetrapods, and evolution of human ancestors, as well as the origin of life. The final speaker, Martin Storksdieck of the Institute for Learning Innovation, covered how to communicate the data to a public that 'has such a hard time accepting what science is discovering.' His view: 'while most of the attention has focused on childhood education, we really should be going after the parents. Everyone is a lifelong learner, Storksdieck said, but once people leave school, that learning becomes a voluntary matter that's largely driven by individual taste.'

Comment Re:Hey, first post! No, but seriously..... (Score 1) 11

I kinda thought someone would hold a /. party here at UMR, but maybe they're just too Microsoft-y here, and I'm not hard-core enough to start one up. I probably won't make it to St. Louis either (i.e. who knows if I'll even remember that far into the future, much less being up to hanging out with, like, people), but I am still giving my attendance a non-zero probability so if that's useful in your reckoning, there you go.

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