I have been reading slashdot for years and this has to be one of the best quotes I have ever seen. Thank you.

Everyone believed it because they wanted it to be true.

and even the consumer union said that supermarkets weren't doing enough to label healthy foods!

My theory is that the fewer the labels, the healthier the food. The peach I'm eating has one tiny sticker on it. The granola bar my coworker is eating is covered with labels. I rest my case. :)