They'll make the money back (Score 2, Insightful)

If there wasn't a coupon program, I'd say this thing would retail for $15 and they'd make money. Charge $49.00 and the consumer is out 10 bucks, thinks it's a bargain. Meanwhile the stores get every penny of that coupon for something that cost them $10. Considering they have DVD players right next to these things for just $29, it pretty much shows they are making immense profits off those boxes at government expense.