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Are Web Ratings Dangerous To Sites? 54

Freshly Exhumed writes "For website publishers, a poor web rating can be disastrous. Bad television ratings mean television shows get canceled, bad web ratings mean websites go out of business. For advertisers, accurate web ratings are critical to optimize spending. Inaccurate ratings data means advertisers will overspend on poorly performing sites or not advertise on smaller sites whose numbers are really much higher than reported. In the case of Canadian web site Digital Home, already hit with an advertising boycott by Bell Canada over the site's pro-consumer editorial content, the site's owner is now in danger of ending operations, apparently due to the inaccuracies of ComScore rankings. For example, Google Analytics reported Digital Home served up over 2.7 million page views in January to almost 250,000 unique visitors. A web buyer at one of Canada's largest advertising agencies confirmed that ComScore reported just 32,000 visitors. Added to this is ComScore's secretly-installed spyware troubles."

Feed Level Of Special Protein Is Critical To Proper Formation Of Muscles, Study shows (sciencedaily.com)

Proper formation of the proteins that power heart and skeletal muscle seems to rely on a precise concentration of a "chaperone" protein known as UNC-45, according to a new study. This basic discovery may have important implications for understanding and eventually treating heart failure and muscle wasting elsewhere in the body resulting from burns, brain trauma, diabetes, cancer and the effects of aging.

Feed Blu-ray Disc: One million served (engadget.com)

Filed under: HDTV, Home Entertainment

The Blu-ray vs HD DVD format war reaches another milestone, with sales of Blu-ray Discs reaching more than one million sold since the format launched less than a year ago. According to Home Media Research, Blu-ray locked up 70% of high-definition movies sales in the first quarter of 2007 (832,530 to 359,300), and account for seven of the top ten best-selling high-def movies. Even on those few titles available in both formats, like The Departed, consumers are buying more Blu-ray than HD DVD versions. HD DVD owners and fans can still point to sales of their format of choice reaching number one at Amazon recently -- as well as early release dates like The Matrix and exclusives like Smokin' Aces -- but with Blu-ray-only Disney releasing big titles like Cars and both Pirates movies in the coming months, the Blu-ray Disc Association won't be stopping the press releases anytime soon.

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Feed Spectacular 'Night-shining' Clouds Could Be A Harbinger Of Climate Change (sciencedaily.com)

Scientists are to study spectacular 'night-shining' clouds thought by some to a harbinger of global environmental change. The spectacular clouds, known as noctilucent clouds, will be probed by NASA's Aeronomy of Ice in the Mesosphere mission, or AIM, to determine why they form and how they change. First spotted in Earth's atmosphere in 1885, the clouds have been increasing in frequency in recent decades and may be related to increases in carbon dioxide and methane emissions tied to human activity on Earth.

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