Brought to you by the same people that DRM'd your PC's video card(a 'la Vista).
It will be short lived because the market is already saturated with
dozens of different media players which are either more
user friendly, cheaper, have more supported media types, and are just
better designed products.... and then there is the ZUNE.
MS wants too much to compete in a market that they have already
failed in.
The sales of MS OFFICE can't sustain funding to a media player
whose primary feature is and HD FM tuner. Radio broadcasts are
their motivation here!
Anyone can go to any retailer, hardware store, or even a grocery
store and buy a portable $10 FM radio to listen to radio broadcasts.
HD FM isn't available everywhere, so it is targeted at a small
demographic.
After the MS fanboys have bought one new Zune each, the wave will be
over. The leader will still be Apple iPods, and the various cheap,
but versatile Sony and Sandisk MP3 players.