Re:Going to have to do better than that I'm afraid (Score 1)

To me, this sounds incredibly similar to the Mac switch campaign and the mac arguments for switching. No more spyware! It's easy to use! No more hacking! We all know that particular ad campaign helped them so much... *sarcasm* I for one was not a fan of Apple's attempt at appealing to the "average joe," and to that extent testimonial ads have always seemed ineffective. "Why should I care what that person thought of this product, your probably paying them!"

(For the interest of disclosure and irony, I have am posting with with my Powerbook G4)

*insert Ellen Feiss joke here*