Right. And these idiots used the name of a completely addictive beverage that, once hooked, condemns the drinker to a lifetime of consumerism ? I've heard of tongue in cheek, but jeez... why not just name it Liquid Heroin and be done with it ?
""...here's what makes this campaign great in my estimation - each sample of Coffiest contains three milligrams of a simple alkaloid. Nothing harmful. But definitely habit-forming. After ten weeks the customer is hooked for life. It would cost him at least five thousand dollars for a cure, so it's simpler for him to go right on drinking Coffiest - three cups with every meal and a pot beside his bed at night, just as it says on the jar.""