An anonymous reader writes: Snapchat's initial crackdown of pornographic content came shortly after news broke that the ephemeral messaging app was in talks with a number of publishers for the launch of the "Discover" tab. In Snapchat, the relatively unloved tab features snaps from brands and news organizations. Just five days before Snapchat shut down Damoiselle and her compatriots, the app launched Snapcash, a money-sending service powered by Square.
Once Snapchat had firmly established itself as a monetizable, mainstream social app, it started cleaning house. Unfortunately, that process involved kicking out its very first tenants.