Re:Baloney (Score 1)

In 1998, Lego lost almost 300 million Danish kroner before taxes. In 1999, Godtfred's son, Kjeld, laid off 1,000 people -- the first big layoffs in company history. After a brief respite in 1999, Lego last year lost 1 billion Danish kroner -- or roughly $120 million, on sales of about $1.1 billion.

I think that right there may answer your question about whether or not your son is an example.

My son (16 months) is a DUPLO fiend. Even at his young age he has formed an unusual attachment to these pieces of plastic.

But I think both your son and mine may be exceptions to the rule.

It looks like Lego CDROMs, Star Wars-branded kits and even Mindstorms aren't connecting with kids whose faces are buried in Color Game Boys.

Which saddens me deeply. I've been playing with LEGO since I was 7. It is, without question, the greatest toy I have ever owned and had a profound impact on my life. I've seen some of LEGO's more recent products (Dacta, another one targeted specificall at pre-teen girls) and it is more and more drifting away from the fundamental LEGO concept.