In Sweden this is common (Score 1)

This is common practice in Sweden. Fiber is usualy laid out together with remote water heating pipes, the homeowner can then choose to pay something like $800-$1000 for blowing the fiber into the house, this has nothing to do with any providers so we're free to choose from any availiable provider in the network. My brother did this a few weeks ago and it took about two weeks from ordering it to get it installed and online. My uncle who lives in the countryside of Umeå has had fiber now for more than 5 years.