The fact that they are selling these for $199, and it does most of the stuff that people see other tablets perform, a lot of people are going to give this a shot. I predict that this will be the number one electronic holiday gadget by a mile. Most people want to surf the internet, play some games, listen to music, and watch movies. This thing seems to do all of those thing quite well and has an attractive price point.
Plus the fact that Amazon Prime has started to leverage itself as a Netflix alternative with cloud storage is going to be seen as pretty cool, that's why they are giving Kindle Fire buyers Amazon Prime free for a month (the first taste is free) to get them on board.