Very smart. (Score 1)

I think it's a brilliant device, for many reasons. 1) For GE, it's a great marketing move. Off the power grid, especially considering the problems California has been having lately, that sounds great to a lot of customers. 2) Assuming people can run an entire home on this unit (can't read the article, it's been slashdotted) that could be a great step forward towards relieving stresses on power supply. 3) It runs off of your existing gas lines (propane or the regularly supplied natural gas). Little installation effort and big returns. 4) Just a guess, but if people are running on their own power source, it may just help to remind them to shut things off (lights, TV...). On the other hand, it may make them think they can leave them on all the time, thus wasting more resources, who knows. You will pay more for gas, but no electricity. It's always nice to consolidate some bills. Man, I'm rambling and having trouble organizing. Sorry! :)