That's why people used lbe privacy manager, pdroid earlier (both are more or less dead) and now there is another way out - XPrivacy. I don't think standalone games or keyboard apps such as Swype should be able to read my identification like imei, serial or msisdn (number), network id, location, bookmarks, contats, sms, etc. etc. and then possibly report this info over internet. Block everything - leave access only to parts it's supposed to get (like clipboard, storage). It's even more terrifying to see what completely unrelated to their functionality content top gmarket apps like facebook or candy crush saga are trying to acces and how frequently.
Latest CM roms have some privacy controls embedded. That's good but still not enough.