I wonder how well NBC's books are actually doing.
The Olympics have turned out to be a bad investment for NBC. They paid 12 Billion. But: “We wake up someday and the ratings are down 20 percent,” the chief executive officer of NBCUniversal said at a conference. “If that happens, my prediction would be that millennials had been in a Facebook bubble or a Snapchat bubble and the Olympics have come, and they didn’t know it.” They're blaming it on everything but the fact that some people want to watch sports and not fluff pieces and Chevy Ads.