Comment Re:Tivo? (Score 1) 337
To answer your question, most companies pay on CPC or CPA. CPC = cost per click (those click throughs you mentioned). CPA = cost per action (or acquisition) meaning payout on actual purchases or signups! Technically, if TiVo skipping ads is theft, ad-blocking would be too.
Now, I think that debate still rages. Certainly you would not want to block ads on sites you like. In a way, this could be a form of consumer choice. You can choose to support a site by viewing and even clicking through, but block ads on the others.
Now, I think that debate still rages. Certainly you would not want to block ads on sites you like. In a way, this could be a form of consumer choice. You can choose to support a site by viewing and even clicking through, but block ads on the others.
