Sure, but what do they add to the mix that you can't get by building your own 4.3L mini-itx desktop or buying someone else's 4.3L mini-itx desktop? The value proposition is pretty obvious with the laptops. I guess at some point they want to grow beyond the upgradeable laptop demographic, so I can see what they get out of it. Maybe they will differentiate based on quality. They seem to be positioning it against Apple products, so I guess it's more upgradeable than those. I really like what they did with the laptops. I'm just not sure what niche they want to fill with the desktop. On the other hand, there's nothing wrong with building another desktop. Maybe there is no big idea. I can go along with that, it just struck me as strange for them to come out with a desktop machine.