Lucas123 writes: "A new study from UCLA showed that monkeys, like humans, learn faster by being actively involved in the learning process rather than just having information placed before them, according to a story in ScienceDaily. In the study, two rhesus macaque monkeys learned to put up to 18 photos on an ATM-like touch screen in a row. 'The monkeys did much better on the first three days when they had the help than when they didn't, but on the test day, it completely reversed.'"
SoyChemist writes: Hollywood is not known for providing a wealth of positive female role models. Danica McKellar, the actress that played Winnie Cooper on The Wonder Years and Elsie Snuffin on The West Wing, has written a math book for teenage girls. Math Doesn't Suck is in the style of a teen magazine. It even includes a horoscope, cute doodles of shoes and jewelry, and testimonials from attractive young career women that use math at work. It focuses on fractions and pre-algebra and uses mnemonics like calling a reciprocal a "refliprocal", because you just take the fraction and flip it upside down. Wired interviewed McKellar about the new book and her crusade to eliminate the achievement gap between boys and girls in math courses. McKellar graduated Summa Cum Laude from UCLA. While studying there, she co-authored a proof and presented it at a conference. After she and Mayim Bialik — star of Blossom and a PhD in neuroscience — appeared in a 20/20 episode about intellectual actresses, several literary agents came knocking on her door.
Exactly what I was thinking. In most situations ads make me not want to buy those products because anything that is mass marketed is usually crap anyways. A few exceptions hold with car companies but overall I think that is a good rule.