What's next "Apple Employee Cuts Line at Starbucks"?

Hardly stuff that matters

you never know... it could be good

...are generally aimed at those new to { insert book's technology topic } and not seasoned programmers / developers / architects.

Many of the comments so far are negative, doubting how someone can become a data architect / DBA from the book... which is not the target audience... IMHO

As one who has seen quite a few programmers use unstructured text files, excel spreadsheets and access (as if it were a spreadsheet) for data storage, I welcome a resource that offers a painless introduction to the "magic" of using a database and the various features it offers. This introduction to the "proper" way to manage data may be the stepping stone to spur further learning...