Why is SBC abandoning their moniker, in favor of AT&T? Their business practives are so horrendous, their market research shows the SBC name makes people think: inept, incompetent, ineffective, and idiotic. The AT&T name harkens back to a time of innovation, intelligence, and invention. The only hope here is that the entire SBC management is fired, and the retired AT&T crew is revived from suspended animation! I have dealt with SBC as a business customer, a residential customer, and a franchise authority. There has been only one constant, the steady decline of a one time guardian of a dependable lifeblood service. These dimwits dont see the writing on the wall, its all about IP, and they have a huge leg up in the race. What have they done with their early lead? Sat down in the road and proceeded to saw their knees off.