But for business its a good thing .. right? (Score 1)

I know many people in business spent enourmous amounts of money promoting their telephone numbers in the days before the web became commonplace. Now they have to turn around and invest again in promoting their URL.

They have their numbers on stationery, business cards, they advertise on the radio (where a URL is quite difficult to communicate) .. so for businesses Enum is a bonus is it not?

Internet Number http://www.internetnumberusa.com/ has been providing this service for quite some time in Japan (where more users connect to the internet via mobile phone than PC) and the US to the delight of both business and users.