Bingo.

The point of satire is to present an argument that is along the same vein of your opponent's beliefs, but so ludicrous that it exposes the folly of your enemy's position. What Thompson did wasn't satirical to the video game industry at all, he simply attempted to "call out" the industry with the same rhetoric he's been using all along. He assumed no one would take him up on the offer, and thus he would come out on top and could show that the video game industry was afraid to victimize itself, because they were scared they'd train their own murderers. It's a ludicrous argument, yes, but it's one he's been presenting for years. If he managed to satirize anyone, it was only himself. The man simply isn't very clever.