It was also a good idea for them to publish average prices. I bought the bundle after they put out a "raise our average" bonus deal. It also influenced me to pay a little more than I might have without that mild form of social pressure. As far as the argument that my paying less than "full price" means lost money for them, I can say with certainty that if not for PWYW, I wouldn't have considered buying any of the games at whatever the original prices were. As it is, I judged how much I'd actually play each game, and what value I put on it. So yes, better $xx.xx than nothing. If my only option were one game at $20 or no games and get on with my life, I'd pass on the game. Just my perspective.