They have been advertising the switchover for 2 years now (at least on PBS, have the major nets :ABC,NBC,CBS,FOX: been lax?) ... I would think that most people would have bought a bloody converter by now and if they haven't, delaying it won't help anything. There is going to be a rush no matter what because people are lazy.

And to boot, in Canada the sharing of such information would be completely illegal.

If I had not supplied BestBuy with my address, they would never be able to obtain it from Visa or my bank.

To me the question is who is driving?

Marketing? Yea, I can see not using 1.0 but in that case it only becomes part of the name and is not reflective of the actual software version, like how no matter how you classify windows there is still a 5.x.xxxx version number in the About window.

Development? It only makes sense to start at 1.0.

Personally, I agree with the other commenters. Don't attach a version number to the name at all. If your QA dept has done its job properly, then there shouldn't be enough bugs to illicit a "man v1.0 was crap," response anyway. Sometimes making your potential clients a part of beta testing is a good idea...